As a result, page speed improved and they were able to maintain ad revenue. The team at gaming site Solitaired, for example, experimented with loading ads based on a timed delay on when users started playing their solitaire game. To sum things up, limiting the number of display advertisements will ensure better performance for your website.However, there may be some creative options outside of limiting ads. The most obvious impact of overloading your website with advertisements is the addition of HTTP requests, which would need additional processing time.Įspecially the rich media ads – like pop unders, interstitials and auto downloads – may create hundreds of HTTP requests making your website unresponsive. Don’t let too many ads be another reason why your website is slow!
No doubt display advertisements are great for monetizing high traffic websites and increase results on your advertising report.īut that shouldn’t come at the cost of compromised performance or user experience.
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